# Argent ERA · 109 Applecreek Rd, Frederick MD: listing campaign

Listing agent: **Marcia Chiva**. Open house co-hosted by Marcia and Gabriela Kountouras. Everything is in English (EN) and Spanish (ES), in the same white Argent design as the Lanham campaign.

## What's in `out/`

| Folder | Contents |
|---|---|
| `01-social-posts/` | Coming Soon, Just Listed, Open House and Just Sold, each in **feed portrait 1080×1350, feed square 1080×1080, story 1080×1920 and link landscape 1200×630**, as PNG, JPG and `_editable.pdf`. |
| `02-reels/` | Each status as a reel (1080×1920) and a feed video (1080×1350): H.264 MP4, 30 fps, 8 s, silent (add a trending sound in the app). The post builds itself on screen: the photo pushes in, then each line rises into place, then the footer with Marcia. Each has a `_cover.jpg`. |
| `05-captions-and-posting-plan.md` | Captions ready to paste (EN/ES), alt text, and the posting order around the open house. |

## What still needs the client

- **Open house date and time.** Every piece currently says "Date coming soon." Put it in `src/content.mjs` (`openHouse`) and rebuild; the red bar and the Open House flyer update everywhere.
- **More photos.** Only the front exterior was provided. The fireplace, the enclosed deck and the new patio are the features the client asked to lead with; with photos of them, the Just Listed and Open House pieces can show them instead of repeating the front.
- **Marcia's photo for the Open House flyer** (the client said she would send one). The headshot from argentrealty.com is used for now.

## Photo note

The front photo had a neighbor's RV parked against the right edge, which made it impossible to frame the house centered without cropping into it. The RV was removed (standard listing-photo cleanup, like a parked car or trash cans): the house itself is untouched, and the strip where the trailer stood is filled with the neighbor's wall and gravel from the same photo. `src/photos/front-original.jpg` is the untouched original; `front-clean.jpg` is the cleaned one; `front.jpg` is the crop the pieces use. The client should know this was done.

## Editing

- **In Illustrator, Acrobat or Canva:** open any `_editable.pdf`. The text is live and the fonts are embedded.
- **At the source (best):** every word, fact, phone number and the open house date live in `src/content.mjs`. Change it there and rebuild everything in both languages:

```bash
node src/build-posts.mjs && node src/reels.mjs all
```

The build measures every render and reports any text that is clipped, overlaps the footer, or runs off the canvas.

## Rules followed

- **Brand:** Unna + Montserrat, with the script face (Great Vibes) for the short lead-in lines, matching the approved Lanham campaign. The logo on cream is the full-color file with navy switched to black, as approved there.
- **Facts only from the client's email (Oct 20, 2026).** Square footage, lot size and the open house date were not provided and are not shown. Room-by-room level descriptions were deliberately left off because the email does not say which rooms are on which level.
- **Real photo only.** No AI-generated imagery anywhere on these pieces.
- Every piece carries the brokerage name, office phone and the Equal Housing Opportunity mark.